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Here’s a snapshot of my bio on Start Blogging I know this might feel like bragging (yuck), but trust me—hearing positive feedback straight from your customers goes a lot further than tooting your own horn when it comes to convincing your audience that you’re credible.This is especially important if you’re angling to sell something.A short bio and a nice photograph help your readers connect with the wizard behind the curtain and get a good look at the real you—but it’s got to be HONEST.If you clicked on my sample blog above, you’ll see that I do this by opening up about my passions: What you want to communicate to people on your about page isn’t just who you are and what you do—but WHY you do it.Maybe this is a button urging your readers to opt-in to a newsletter, to keep them informed on all of your exciting developments.Maybe your CTA links your readers to your most popular posts. Whatever your CTA’s purpose, it’s a very important element of your About page.So instead of repeating that information back at them with a boring “About Me” header, try opening with something really interesting or unexpected.

Address your audience and explain why you and your mission are so important to them.While it’s important to impress your readers with your merits, nobody likes a narcissist or a never ending ramble. Some companies thrive on tales of their long lineage—fine Scotch distilleries or upscale clothing companies, for example. The problem is that a detailed history doesn’t always add to a company’s image—sometimes it’s just a snore.This is a common mistake—so much so, that some companies even neglect to address their customers’ problems or include anything like a call to action, because they’re so absorbed in their personal narrative. There’re two important factors, when keeping your message relevant and to the point: know your audience and emphasize your unique selling points (USP).Your unique selling points are what help you drive leads—they’re the little details that set you apart from your competitors and make you the single, best solution your readers could have stumbled upon.Highlight these points—your readers want to hear them!In this post, my friend and partner Mike teaches you why your “About Me” page might be one of the most important pieces of content on your website, and run through five tips on how to build the best About page possible. They’re incredibly important because your audience cares to know who you are and wants to be able to relate to you. I’ve got five pro tips to help you build the best About page you possibly can…

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