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This Valentine's Day, fewer singles searching for love are tethered to laptops or those other technological relics: desktops.

Just as other industries have watched online traffic and business migrate from the Web to mobile devices, the dating industry has been rolling out apps that are connecting hearts, and breaking them, in surprising new ways and splintering an audience once captured almost exclusively by the goliaths of online dating."I see the industry breaking off into a billion different directions," says Marc Lesnick, founder of i Date, an annual trade show for the online dating industry.

Arseniuk, a writer in New York, plunged into both about six months ago after the end of a three-year relationship. "I could be at a coffee shop or meeting a girlfriend and she's running late, so I could fire up the app and see who's around," she says.

"Most of my friends -- when they would tell me stories, they are not good stories about dating online. I went on the date with Corey first and canceled the other date," Levine says.

Exponential growth In less than two decades, online dating has soared and is "in the growth phase of its economic life cycle," says an IBISWorld report.

Though 18- to 29-year-olds make up the biggest chunk of users, with 30- to 49-year-olds next in line, demand is expected to increase with the north-of-50 crowd, too.

If you have a specific dating need to be fulfilled -- from the sacred to the scandalous -- there's probably a site for you, many with their own apps as well. That's where it's heading."Among the satisfied customers are Melissa Levine, 27, a physician assistant, and Corey Pew, 29, an engineer.

The niches range from ethnic, religious or age-based to sites for occupations (Farmers Only.com) or eating preferences (Veggie Date.org). They met on the niche site JDate, for Jewish singles, and will marry next month."As an engineer, you don't meet a whole lot of girls on a daily basis," says Pew, a graduate student in mechanical engineering at the University of Washington in Seattle. Levine was moving there as well and started looking online for Austin daters.

In this case the value is a little less than $ 4 million – or a P/E ratio of about four. Simple valuation model with zero growth Unfortunately, in real world situations, it’s never so simple.

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